How Alza.cz automated price monitoring and product matching across three markets

August 14, 2026

“DeepScout enabled us to significantly increase the number of products and competitors we monitor daily across markets, without having to add headcount.”

Pavel Roubínek, Sales & Purchasing Division Director, Alza.cz

About the client

Alza.cz is one of the largest e-shops in Central Europe and has long set the pace in innovation and customer service. It operates in five markets - Czechia, Slovakia, Hungary, Austria and Germany - and serves millions of customers. In 2024 it grew revenue by 33% to CZK 62.2 billion excluding VAT.

The challenge

Alza builds its pricing on competitor data, across its markets. That data therefore needs to be stable and sufficiently broad. Manual product matching and price lookups were expensive, slow and hard to scale.

With assortment and prices changing rapidly, it is essential to have continuously updated competitor information, reliable product matching, and operational quality control that reacts quickly to outages or changes in data sources.

Project goals

Automate competitor data collection and cut down on manual lookups.
Increase the share of usable product matches while maintaining high output quality.
Enable scaling to more sites and markets without a corresponding increase in manual work.
Set up operational monitoring with clear escalation for anomalies.

Implementation and rollout

Phase 1: Pilot and quality validation

The partnership began with a pilot project on a representative selection of competitor sites and categories, aimed at verifying the quality, consistency and stability of the data.

Phase 2: Integration and expansion

API integration followed. The emphasis was on a fast transition to full production with minimal impact on internal teams, and on a standardised data flow into Alza's internal systems.

Phase 3: Data quality governance

An operational quality management layer was put in place, covering automatic detection of irregularities such as outages, unexpected drops or anomalies in the data. It also includes alerting on both the DeepScout and Alza side.

Results and benefits

Scale: Alza expanded its use of competitor data across more markets and sites, without having to build costly manual processes.
Speed: Automated product matching and more consistent data significantly reduced routine information lookups. Internal teams can focus more on strategy, handling exceptions and fast commercial decisions.
Stability: Monitoring and alerting shortened response times and help keep data quality stable even in an environment where sites change dynamically.

“DeepScout provided us with trustworthy data and allowed us to scale competitor tracking to a new level. We gained the ability to monitor a practically unlimited number of competitors without losing data quality or speed.”